Buba Care
Creative Direction and Multichannel Content Management
I led the production and creative direction of the first texture shoot for Buba Care, exploring industry trends and visually translating attributes such as skin application, transparency, and packaging recognition. In addition to creative work, I was responsible for leading and approving the developments on social media, sponsored ads, e-commerce, and newsletters, ensuring aesthetic consistency and strategic alignment across all fronts.
The content was planned for multiple fronts:
-
Sponsored (Ads) : images optimized for paid ads, measuring reach, engagement and conversion metrics.
-
E-commerce and partners : photo production with a focus on visual clarity, reinforcing technical attributes and supporting sales on reseller websites.
-
Newsletters and social media: pieces adapted for email marketing and Always On publications, strengthening the brand's aesthetic and narrative consistency.
This project combined aesthetics and strategy, ensuring that each piece had a direct function in the consumer journey and could be evaluated for performance across different channels.
Buba
Multichannel Campaigns and Content
I was responsible for developing the shooting moodboards (campaign and still), supervising the quality of image processing and delivery, and ensuring consistency with the brand guideline.
I led and approved developments alongside the creative team, which included social media designers, a layout artist, a POS designer, a copywriter, and a proofreader.
I also coordinated the creation of pieces for representatives' e-commerce, ensuring that each material maintained aesthetic excellence, clarity, and alignment with the brand's positioning.
Soleah is a brand of luxury, handmade leather bags and accessories, made in Brazil.
I was responsible for creating and managing the brand's entire visual identity, developing the overall digital creative concept, unifying all areas involving design, content production, and video. This included campaign production, photography, and developing the key visuals for on- and offline communication. I also aligned marketing strategies with content and e-commerce.
Soleah and PatBo Collab Campaign
Conception and Art Direction in addition to strategies and posts for social media.
Creation of storytelling, script and art and lighting direction for capturing videos for YouTube.
Entrevista Priscila Idalgo.
Criação de Coleção.
Concepção e making-off de coleção.
Motion - Presente dia dos namorados.
Entrevista - Patricia Bonaldi (PatBo) e Priscila Idalgo (Soleah).
Art direction and content strategy + scriptwriting for the launch of Soleah Lipstick
Creative direction of campaigns and product design for social media.
(Instagram and Pinterest)
Citrinne is a Brazilian cosmetics brand with formulas that deliver essential benefits.
the freshness of the contemporary woman's routine.
In the Citrinne project, I worked on creating all the brand's visual communication for social media, including the conception and capture of the campaign.
La Ville
Belloni
UMEN
Moda Masculina
Publicidade Cervejaria Bohemia:
